Ideas are easy to describe in a PPT. People are not.

That’s why VCs value referrals from people they trust over unsolicited emails to our contact page. Introductions work extremely well for us, and we’ll continue to rely on them. But we also know that incredible founders and ideas can come from anywhere.

That’s why we’re launching this “Open Application” — a new experiment that asks founders to submit a video interview (basically a virtual pitch) that will give us insight into their companies and the teams behind them.