Our mission is to be the most aligned fund for Founders at the seed stage.

Here’s how we do it:

Peer-to-Peer investing

Everyone at Asher Capital has started a company.

We love building stuff. We aren’t investors who sit in an ivory tower analyzing spreadsheets. We’ve lived through the emotional roller coaster of leading startups so we have huge respect and empathy for our founding teams.

We think of it as peer-to-peer investing.

Right fund for the seed stage

Most large venture funds are not structured in a way that is well aligned to founders at the beginning. At Asher Capital, we live and die by our seed investments. We invest in your company because we think you’re going to build something important. We don’t invest to buy ourselves optionality for a later round. As seed investors, we’re conviction driven and avoid protracted decision-making and unnecessary diligence.

Collective Support

Starting a company is tough. And lonely.

We’ve been there.

That’s why we go to such great lengths to make sure founders and CEOs in our portfolio can interact and learn from each other, both online and offline.

With over a dozen companies and dozens of exceptional founders, the thing we love the most is the founder “collective” community: a willingness of our founders to help each other. Think of it as having the collective support of some of the best founders in the startup world.

In essence, we’re trying hard to create the fund that we wish existed when we each built our first startup.